A content manager oversees the creation, organization, and distribution of content. They develop content strategies, manage editorial calendars, collaborate with writers, and ensure content aligns with brand guidelines. They conduct research, identify relevant topics, and create engaging and informative content for various platforms. Content managers also perform content audits, analyze performance metrics, and make data-driven decisions to optimize content effectiveness. They may also oversee content promotion, collaborate with marketing teams, and monitor industry trends to ensure content remains relevant and impactful. Overall, their role is to drive content excellence and achieve business objectives through strategic content management.