The role of an SEO strategist is to develop and implement effective strategies to improve a website's search engine visibility, organic rankings, and organic traffic. They conduct in-depth keyword research, analyze website performance, and optimize on-page elements. SEO strategists also work on technical aspects such as website structure, mobile-friendliness, and site speed. They create and execute link-building strategies to enhance the website's authority and credibility. Additionally, they monitor and analyze data to make informed decisions, provide regular reports, and stay updated with search engine algorithms and industry trends. The goal is to drive organic traffic, improve user experience, and achieve measurable results for clients.