Figma is a cloud-based design and prototyping tool that allows designers and developers to collaborate in real-time. It offers a wide range of features for creating, sharing, and iterating on designs, making it a popular choice for design and development projects. Its popularity stems from its ease of use, cross-platform compatibility, and collaborative capabilities, enabling teams to work together seamlessly. With Figma, multiple stakeholders can access and contribute to the design process, resulting in more efficient workflows and faster iterations. Additionally, its robust design capabilities and extensive library of UI components make it a versatile tool for creating visually appealing and interactive designs.